Flower Pie
Web Design | UI Design | Packaging Design | Branding | Art Direction | Squarespace
Flower Pie is an online-only, upscale boutique floral design studio based in Toronto, Canada. They approached me in 2019 to help them put their vision to paper and pixel, tell their story online and launch their online store.
It all started with a search for a perfect name and look that encapsulated the brand product and promise that was simple and memorable. When that was settled, we worked on product packaging and other collateral that manifested Flower Pie in a simple, modern and unique way. Finally, the work on the website began. We were aiming for a light and simple mobile-first platform with a frictionless checkout that helped beautiful product photography shine and built Flower Pie credibility.
In the end, we ended up with a beautiful and unique product from start to finish that took off and translated well on paper and online.
Designer/Art Director: Ihar Turtsou
