Wendy’s Series x

Social Hijack

At the 2019 Game Awards, Microsoft announced their new game console: The Xbox Series-X. Less than 24 hours later we had Wendy's launch their own version: The Dave's Series X.

Here are a few of the results:
Over 1 Million Twitter Impressions
Over 1.5 Million Earned Media Impressions

It became the top post in the Xbox subreddit.

#2 top post on Xbox’s own hashtag

Featured in IGN, Eurogamer and Windows Central, along with more mainstream non-gaming publications like Fox News, Thrillist, Canoe and the Toronto Sun.

Art Director: Ihar Turtsou
Copywriter: Bill Schaefer